We design and deliver new routes to market and more
Digica has designed and developed eCommerce solutions that are helping companies digitally transform their businesses. We’ve helped Mazda spearhead a retail revolution, and Triton showers to develop their most profitable online sales channel. We helped a charity to grow its operations while cutting costs through digital transformation that replaced inefficient manual processes.
We have experience with many eCommerce applications such as Magento, Ucommerce, and others. Below are a few examples of intelligent eCommerce solutions that Digica have been working on to help customers digitally transform their businesses.
Transforming Triton Showers' online business
What the customer wanted to achieve
Working with the Triton Digital Team, we developed the strategy then scoped and designed a scalable platform to deliver Triton’s vision of an eCommerce platform that would integrate with their legacy systems without causing conflict with their wholesale partners.
How Digica helped the customer
Together with the Triton Digital team, we delivered a business transformation programme that resulted in:
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- Triton’s most profitable sales channel which is now a major profit contributor to the company
- seamless integration between the Magento eCommerce platform and Triton’s many different legacy systems making it easy to use and administer.
- achieving higher Google search engine rankings for key search terms than any of its manufacturing peers such as Grohe/Mira despite a very low media spend.
Technologies used
Magento 2.x eCommerce
Mazda MyWay - changing the way customers buy cars
What the customer wanted to achieve
Mazda wanted to transform its retail offering in London. They wanted a business transformation solution that would stand out from other car manufacturers, deliver the highest levels of customer satisfaction, would be fast to roll out and would be operational within a very short timeframe.
How Digica and LIML helped the customer
Mazda had low brand awareness in London, with no representation for the previous 15 years, so sales were at rock bottom.
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- Mazda brand awareness in London increased significantly following the programme’s inception.
- Brand positioning/positivity almost doubled.
- Within 18 months the new approach had achieved a sales level equal to Mazda’s national market share.
- It delivered 1,500+ test drives across London that resulted in 520+ sales in a territory that Mazda had no representation in for over 15 years.
- Consistently recorded the highest net promotor and Customer Satisfaction scores across the whole Mazda dealer network.
- System and processes reviewed in various automotive publications.
Technologies used
Custom PHP based eCommerce platform.
“The team have succeeded in delivering a unique and first-class customer experience and it’s this ability to surprise people with a truly personal car buying experience that sits at the very heart of the Mazda MyWay concept”.
Jeremy Thomson
Managing Director, Mazda Motors UK